Pop culture meets pop reference in this irreverent tour of twenty
unlikely events, innovations, and individuals that forever changed how
we live today—the food we eat, the places we live, the love we make, the
fads we follow, the clothes we wear, the products we buy, and much
more. Veteran journalists Martin J. Smith and Patrick J. Kiger make the
offbeat their beat, revealing the odd, surprising, and amusing origins
of inexplicable cultural phenomena. From slam dunks to rock ’n’ roll
punks, permanent press to pantyhose, black velvet painting to
point-click culture, high-tech diapers to low-brow entertainment—they
cover sports, business, music, media, film, fashion, and science, and
explain a lot about why life today is so weird:
–If homeowners hate yardwork, why do most suburban homes have lawns?
–In the best-fed country on earth, how did thin become “in”?
–When did the “convenience” of convenience food become more important than the food?
–Was the sexual revolution really sparked by the disastrous honeymoon of a science geek?
–Why are today’s multimillion-dollar design and marketing plans for cars based on the biggest failure in automotive history?
–How did the invention of air conditioning radically rebalance political power and affect the paths of presidents?
The untold, unexpected, sometimes unholy stories are here, providing instant inside knowledge and richly entertaining insights into how and why we live as we do.
“All history should be this much fun.” — Publishers Weekly
“The delights of Poplorica are in the details.” — The Wall Street Journal
“The best part is the authors’ lighthearted approach and love for their subject: the enthusiasm ordinary Americans bring to improving their lives.” — USA Today