Understanding your target market and how to target marketing campaigns to different generations, genders and cultures allows marketers to maximize their success and demonstrate true commercialism and return on investment
Throughout this book, some of the most common socio-demographic profiles such as generations, gender and cultures are explored and the book covers the key traits of a wide array of potential customers based on their motivations and consumption patterns. Understanding your target market is key to building and running the right marketing campaigns.
Targeting Your Market “is a really in-depth guide to understanding your market so that you can target them properly,” says reviewer J. Hollister. “It starts off by explaining what demographics and psychographics are and goes on to explain the differences of each generation and how to market accordingly.” The comprehensive and easy-to-follow guide “also has some great tips and ideas for marketing across cultures and marketing across genders,” according to Hollister.
“If you have something to sell, either a product or a service, picking up this book will save you from making excruciatingly misguided efforts, aside from wasting time and money,” says reviewer Meghan.
Author Gabriela Taylor, the founder of Global & Digital (globalndigital.com), a publishing company specializing in assisted self-publishing and mentoring for independent authors and a recognised marketing expert, looks at generational, gender, and cultural differences that determine how people shop and buy. She also explores the key profile and demographic types on different social media sites.
Understanding the likes and dislikes of various groups or individuals can help you target them based on purchasing habits.
“Targeting your Market is commendably comprehensive–you won’t need any other marketing book once you’ve bought this,” says Meghan. “Whatever you do online and offline in relation to selling a product or service, buying this book can be your most important investment.”