F.U.C.K. T.H.A.T.T. What do you WANT? An Entrepreneur's Journey to Self-Discovery


F.U.C.K. T.H.A.T.T. What do you WANT? An Entrepreneur's Journey to Self-Discovery

by Cabrini Schnyder

F.U.C.K. T.H.A.T.T. 

What do you WANT?

An Entrepreneur’s Journey to Self-Discovery

     F.U.C.K. T.H.A.T.T. is an acronym that stands for Finally Understanding Common Knowledge Things Happen All The Time.  As you read the book, you will see how this acronym became an irrefutable Law. “What do you want?” Is a question that pops up when one is at the crossroads of life not knowing which way to go –left or right, up or down –as the journey to self ensues. The most challenging question then becomes –Who am I? This story will give you a candid view of the life of Cabrini, who describes herself as a DNA-Entrepreneur. It’s just in her blood.  As she travels through the “Entrepreneurial Maze” of business and life, she discovers who she really is at her core as well as her strengths and weaknesses. 

     F.U.C.K. T.H.A.T.T. is a neologism (a new use for an old word or phrase) that Cabrini and her partner gave a new meaning to. As you venture through the “Entrepreneurial Maze” with Cabrini, you will see into her life and will most likely recognize parts of your own life –Things Happen All The Time -both good and bad. You may even find yourself saying F.U.C.K. T.H.A.T.T. I’m going to do what I want to do, face my challenges head on and course correct along the way.

     If you’re having trouble taking action in your own life, allow this book to propel you to take the first step by using the 5 Principles that govern the Law of F.U.C.K. T.H.A.T.T. 1) Decision, 2) Trust, 3) Focus, 4) Take Inspired Action, and 5) Enjoy the journey along the way, and you will undoubtedly first have to ask yourself the 3 Core Questions as you reflect on your own life. Who the F.U.C.K. am I? What the F.U.C.K. do I want? And Why the F.U.C.K. do I want it? Are you willing to do the work?



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